Cenz Desserts: Branding for Artisanal Dessert-Making
Category: Food Branding and Website
Vincenzo Currenti (aka Cenz), has spent his life surrounded by the hospitality and culinary world. After a while of working within the industry, Vincenzo decided focus on his passion for making great desserts and started Cenz Desserts to showcase his unique artisan skills.
Challenge: Use Colour to Create a Powerful Brand Identity
We created a bold and retro inspired brand for Cenz Desserts by using a soft pastel yellow, contrasted with an opposite and striking colour, electric blue. As well as developing the retro inspired logo, we developed a unique pattern that is used across all branding elements including the custom-made cake boxes, business cards and van decals.
Solution: Colourful Website Design
Cenz desserts is an online only business so we designed an e-commerce website using the Squarespace platform. This makes the site maintenance-free and easy for the business-owner to operate. The wow-factor of the website design is the stylised product imagery – it all looks so delicious! We created a library of images for the website and social media from a full day photography shoot in our studio … which included a lot of cake eating!
Visit the site here: cenzdesserts.com.au
A custom cake box designed to handle freezer-to-table temperature changes while making it easy to remove Cenz’s delicate semifreddo without damage. The elegant design ensures the dessert looks as good as it tastes.
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