Due Passi Cafe Restaurant Branding
Category: Café Restaurant Branding
Due Passi is a neighbourhood café in Abbotsford with a modern take on Italian food. When the owners launched this new venture, they approached Mela Creative to craft a brand that would reflect their roots in Rome while connecting with their new local community.
Challenge: Creating a Local Identity with Italian Heritage
Due Passi opened in 2017 with the vision of becoming a welcoming neighbourhood café that also celebrated authentic Italian food culture. The owners wanted the brand to reflect their modern and edgy approach while staying true to Gus’s roots in Rome, where local cafés were more than places to eat, they were part of the community.
Solution: A Cohesive Brand Experience
Mela Creative developed a brand strategy and identity centred around accessibility and community. The name “Due Passi” – meaning “close by” in colloquial Italian was paired with a contemporary black and white logo featuring a pedestrian crossing icon. To bring the brand to life, we created a full wall mural evoking the streets of Rome, along with branded signage and menus. The café’s identity was extended into the digital space with a simple WordPress website, downloadable menus, and a six-month digital marketing and social media setup, ensuring the brand resonated both in-person and online.
A contemporary black and white logo paired with striking signage and a full wall mural transforms Due Passi into a café with true atmosphere.
Due Passi’s brand captures the heart of Rome’s back streets while creating a welcoming identity for the local Abbotsford community.
Mela Creative started from scratch with our business, we didn’t even have a name! Mela helped us with our complete branding package, from our name to our logo and everything in-between which ultimately shaped our business. Working with them was easy and fun, there was a lot of communication and ideas were carefully considered, nothing was done without thought for the future and where we wanted our business to go. The branding Mela Creative designed for our business is fresh and clean working for us not only today but well into the future. Thanks again!”
Do you have a product that needs to jump off the shelf?
Do you have a product that needs shelf impact?
Would you like to work with specialist packaging designers who understand strategy, process, retail and shelf impact? We’d love to talk about how we can help and show you relevant examples.