Fit Camp X Branding
Category: Gym branding
Fit Camp X is an evolution of existing Fit Camp Transformation Centre in north-west Sydney. The new owner of this locally loved gym needed a brand refresh. This brand refresh would reflect the owner’s vision to expand its fitness offering.
Developing a name to allow for growth
Fit Camp Transformation Centre was known for its successful 7-week weight-loss program. The name gave the misconception that they only offer boot camp programs. So, we worked with the new owners on a name that would appeal to a wider demographic.
We focused on adding a word after Fit Camp thereby maintaining the existing google ranking and recognition of the centre in the local community. We worked through a list of options and decided on Fit Camp X. The name implies that it is more than just boot camp. X is for extra, extreme or extension. It is short and memorable.
Putting a face to name with a powerful brand identity
Branding is the visual identity of a business. We created a minimalist, new age brand identity for this evolving gym. The branding is gender-neutral with a young, positive vibe. The logo is curved and flowing with a stylised ‘X’ which translates into a high-end polished brand.
Branding beyond a logo
Mela Creative created an overall brand look and feel by coupling emotive imagery with the logo. We set the style for a new-look brand with cool, soft coloured imagery. The tones of natural greys complement the black and white logo.
The branding now sets the scene for Fit Camp X to be a place for all types of people to gather to work-out.
Create a new brand identity, including:
Design branding elements, including:
- Social media favicons and facebook cover
- Image style examples
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