HS Fresh Food Branding
Category: Food Supplier Branding
HS Fresh Food is a multi-branded Australian farming, food processing, and manufacturing business, supplying convenience salads nationally from its Tasmanian farms. With several brands managed alongside the main Houston’s Farm brand, the company established HS Fresh Food as a B2B entity to oversee operations and streamline brand presence.
Challenge: Creating Corporate Branding for a New B2B Entity
The newly formed HS Fresh Food required a corporate identity that could unify its multiple brands while conveying professionalism and reliability in the B2B market. The branding needed to reflect connectedness and collaboration, as well as the company’s focus on fresh, high-quality produce grown largely on its own farms.
Solution: A Versatile, Future-Ready Identity
Mela Creative developed a logo inspired by expansive farm fields, using parallel lines to convey growth, connectedness, and the freshness of produce. The elements come together to form a leaf, representing the company’s core offering. The adaptable colour palette allows the identity to be tailored for future business endeavours and has already been applied to HS Fresh Farms, a subsidiary of HS Fresh Food, ensuring cohesion across the group.
Inspired by expansive farm fields, the HS Fresh Food logo unites freshness and connectedness while remaining adaptable for future business growth.
Emanuel and his team know how to ask the questions that lead to a brand with the USP built in…”
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