Let's Talk About Safety Branding
Category: Branding for Advocacy and Awareness
After the tragic loss of their 18-year-old son Christopher in a construction site accident, the Cassaniti family established the Touched By Christopher Foundation to support other families facing similar heartbreak. From this, Let’s Talk About Safety emerged—an initiative dedicated to raising awareness and driving change in workplace safety across the construction industry.
Challenge: Creating a Logo that Captures a Legacy
Christopher’s smile left a lasting impact on all who knew him. The family sought a logo that would capture his warmth while honouring his memory. At the same time, the branding needed to convey safety and resilience, supporting both the foundation’s fundraising mission and its campaign for industry reform through #ChristophersLaw.
Solution: A Unified Brand for Change
We designed a logo inspired by Christopher’s white hard hat, paired with a visual identity that balances tribute with purpose. For Let’s Talk About Safety, we created branding that extends seamlessly from the foundation, incorporating a bold fluro orange associated with construction safety.
The identity was applied across trade show stands, signage, apparel, car decals, stickers, and printed collateral – ensuring consistency and recognition. Together, the dual branding for Touched By Christopher and Christopher’s Law strengthens awareness, drives fundraising, and carries the Cassaniti family’s safety message across the country.
If you would like to make a donation, simply go to touchedbychristopher.org.au
After Christopher’s tragic passing in the 2019 scaffolding collapse, it was his smile that touched so many. The Cassaniti family asked Mela Creative to create a logo for the Touched By Christopher Foundation that would capture it.
Through consistent, unified branding, the Cassaniti family is turning tragedy into advocacy, supporting families and driving change with #ChristophersLaw
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