Let's Talk About Safety branding
Category: Branding
After the tragic loss of their 18 year-old son, Christopher on a construction site, the Cassaniti family are reaching out to help other families that have suffered such a devastating loss. The Touched By Christopher foundation is raising funds to help families get through the tough few months after a work-site incident takes the life of a loved one. Let’s Talk About Safety evolved from the foundation as a way to spread the message of safety in the workplace to the construction industry.
A logo that captured a smile
In all the media attention after the scaffolding tower collapsed on a Sydney construction site, trapping and killing Christopher, in April 2019, it was his smile that touched so many people. The Cassaniti family approached Mela Creative for a logo for the Touched By Christopher foundation that would capture his beautiful smile. It is a fitting tribute to his memory that will continue to touch the lives of people within and beyond the construction industry. If you would like to make a donation, simply go to touchedbychristopher.org.au
#christopherslaw
The Cassaniti family is also campaigning for safety awareness, fighting for changes in the industry to protect workers with the hope that #christopherslaw will make a difference to the safety of all construction workers. The logo we designed is based on Christopher’s white hard hat.
Let’s Talk About Safety
Patrizia is taking the message to the construction industry through her Let’s Talk About Safety presentations that have been known to bring grown men to tears as they contemplate the devastating effect of the loss of a loved one through a workplace accident. The branding for this entity was designed to be an extension of existing dual branding. The strong fluoro orange brand colour is well-known as being associated with safety. The trade show stand we designed for Patrizia to showcase her safety message across the country is both eye-catching and moving.
Consistency to create strong brand awareness
The branding of both ‘Touched by Christopher’ and ‘Christopher’s Law’, has been used throughout all aspects of both sides of the organisation – fund-raising and safety awareness – including car decals, signage, apparel, stickers, postcards and many forms of print.
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