My Coffee Fix Striking Branding
Category: Confident and Modern Branding for Coffee Service Experts
Mela Creative partnered with My Coffee Fix to deliver a bold new identity for a Sydney-based brand specialising in the sales and servicing of office coffee machines. With a name that’s clever and playful, the brand needed a visual identity that was equally strong, professional, and memorable.
Challenge: A Minimalist Logo with Maximum Impact
Drawing inspiration from the Bauhaus movement, we created a brand identity defined by bold simplicity and geometric precision. The logo pairs confident typography with curved forms that inject subtle movement and character, striking a perfect balance between functionality and personality. This clean, modern aesthetic positions My Coffee Fix as an approachable authority in coffee machine solutions.
Signage and Packaging: Structured and Striking
The structured logo elements and pattern seamlessly extend across touch-points like packaging and showroom signage, maintaining consistency and visual impact. These geometric motifs reinforce the brand’s professionalism while making it instantly recognisable in a competitive market.
Solution: A Brand Built on Bold Simplicity
With a refined design system and thoughtful brand expression, Mela Creative has positioned My Coffee Fix as a go-to name for reliable coffee machine servicing and solutions. The cohesive branding combines clarity with charm, creating a modern, confident identity that customers recognise and trust.
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