Scarelli Joinery Brand Refresh
Category: Joinery Company Brand Identity
Scarelli Joinery is a trusted contractor for Australia’s leading construction and architectural firms, with expertise across all areas of joinery and carpentry. To reflect its strong market positioning, the company required a new corporate identity that conveyed both quality workmanship and a personal approach.
Challenge: Creating a Polished Identity for a Competitive Market
In a highly competitive construction environment, first impressions count. Scarelli needed a brand identity that would instil confidence in potential clients, especially when pursuing large-scale projects. The existing branding did not reflect the calibre of work or the reputation the company had built in the industry.
Solution: Modern Brand Identity and Digital Presence
Mela Creative designed a modern, striking logo with cohesive stationery to project professionalism and craft. The refreshed identity communicates trust and quality, ensuring Scarelli stands out to prospective partners. In addition, we developed a contemporary website from wireframes through to launch, showcasing Scarelli’s joinery expertise across both commercial and residential projects, further strengthening their market presence.
A modern, polished brand identity ensures Scarelli Joinery makes a confident first impression, reflecting the quality of their craftsmanship.
Mela Creative has been assisting me in the re-branding of Scarelli Joinery including all stationery, logo and website. Their professionalism, passion and commitment has been beyond our expectations. It has been an absolute pleasure working with Mela Creative’s team and I would highly recommend them to anyone.”
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