Show Technology branding and signage
Category: Show stopping brand identity for entertainment lighting company
Show Technology commissioned Mela Creative to craft a show-stopping new brand identity, complete with a refreshed logo, revitalised corporate identity, and a bold new look for their advertising and marketing materials. The previous branding had become outdated and no longer reflected the company’s status as an industry leader. In the process of creating the new branding, we preserved the iconic purple and lime green corporate colours that have been integral to the company since its inception in the early ’90s.
Branding is Not Just a Logo
Mela Creative introduced a new circular device within the logo, cleverly implemented across all advertising and marketing materials as a looking glass into the illumination effects achieved with their lighting solutions. This visual element has brought a dynamic and cohesive look to the brand, resonating with Show Technology’s innovative and energetic spirit.
National Presence Reinforced
To ensure a cohesive brand presence across the country, Mela Creative also designed and coordinated the installation of signage for all of Show Technology’s national head office locations. This comprehensive approach reinforced their brand identity, making a powerful statement across all their offices nationwide.
Celebrating 30 Years of Innovation
For their 30th anniversary in 2024, we designed a special edition of their logo, adapting it to celebrate “30 Years of Show Technology.” The anniversary event was a significant milestone, where Show Technology presented awards to their suppliers with custom-made perspex plaques, honoring their long-standing relationships.
In addition, the event featured a special launch titled “Mac to the Future,” where we were responsible for designing the logo and all associated event assets, including media walls, pull-up banners, truss panels, t-shirts, and car decals. The branding was kept strong and consistent throughout all aspects of the event, further solidifying Show Technology’s legacy and forward-looking vision.
We have been dealing with Mela for many years and couldn’t be more impressed with their creative ideas, professional approach and timely delivery of what they promise. They have always been pleasant to deal with and I cannot recommend them highly enough.”
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