Strata Central branding with personality
Category: Brand identity with loads of personality for start-up strata management
Motivated by introducing good old-fashioned service into the strata management industry, Strata Central appointed Mela Creative to design a new brand identity and website in line with this vision to launch the business.
Part of the design process in creating a new brand is to find inspiration from a particular feature or aspect of the brand, in this case it was finding a design style that matched the uniquely warm and inviting personality of Strata Central. Mela Creative incorporated Art-deco streamlining and sleek geometry in the new branding to evoke reminiscent feelings of a by-gone era of personal and attentive service.
Challenge: Completing the look in print and online
The brand colours of gold and black complete the sleek, elegant and sophisticated branding. The business cards were printed in gold and silver foil on a textured matte black stock for a luxurious yet tactile appeal.
Initially, we designed a fully custom-built website that aligned with this elegant brand identity.
Solution: Branding with personality that evolves with time
Recognising the need to evolve with the times, we recently undertook a redesign of the site. The new website retains the same branding elements but introduces a more contemporary feel.
The website now features an Owner’s Hub and a user-friendly experience tailored to engage potential clients. Modern updates include a more UX-friendly podcast page that connects to Apple Podcasts and streamlined online forms, ensuring that Strata Central remains at the forefront of the industry while staying true to its boutique, personal service ethos.
We also took new photos for the website, showcasing real images of the company’s team members. These authentic photos help build credibility with both new and existing clients, further reinforcing Strata Central’s commitment to personal service.
From day one the team were friendly and full of great ideas. They made sure what they delivered met my needs and reflected me. I talked and they translated my thoughts to a finished product. I receive wonderful feedback about my logo, business cards and website.”
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