Motivated by introducing good old-fashioned service into the strata management industry, Strata Central appointed Mela Creative to design a new brand identity and website in line with this vision to launch the business. Mela Creative incorporated Art-deco inspired streamlining and sleek geometry in the new branding to evoke reminiscent feelings of a by-gone era of personal and attentive service. The brand colours of gold and black complete the sleek, elegant and sophisticated branding. The business cards were printed in gold and silver foil on a textured matte black stock for a luxurious yet tactile appeal.
The fully custom-built website was designed in line with the elegant brand identity. Using abundant original imagery of Sydney, stylized layout and seamless functionality the website reflects the boutique, personal service offerings of Strata Central’s founder who is definitely not your average cookie-cutter strata manager.