Strata Central

Motivated by introducing good old-fashioned service into the strata management industry, Strata Central appointed Mela Creative to design a new brand identity and website in line with this vision to launch the business. Mela Creative incorporated Art-deco inspired streamlining and sleek geometry in the new branding to evoke reminiscent feelings of a by-gone era of personal and attentive service. The brand colours of gold and black complete the sleek, elegant and sophisticated branding. The business cards were printed in gold and silver foil on a textured matte black stock for a luxurious yet tactile appeal.

Mela-Creative Sandhurst Anchovies

The fully custom-built website was designed in line with the elegant brand identity. Using abundant original imagery of Sydney, stylized layout and seamless functionality the website reflects the boutique, personal service offerings of Strata Central’s founder who is definitely not your average cookie-cutter strata manager.

Mela-Creative Sandhurst Anchovies
Mela-Creative Sandhurst Anchovies
Mela-Creative Sandhurst Anchovies

"From day one the team were friendly and full of great ideas. They made sure what they delivered met my needs and reflected me. I talked and they translated my thoughts to a finished product. I receive wonderful feedback about my logo, business cards and website."

REENA VAN AALST, DIRECTOR - STRATA CENTRAL