Strata Central branding with personality
Category: Brand identity with loads of personality for start-up strata management
Motivated by introducing good old-fashioned service into the strata management industry, Strata Central appointed Mela Creative to design a new brand identity and website in line with this vision to launch the business.
Part of the design process in creating a new brand is to find inspiration from a particular feature or aspect of the brand, in this case it was finding a design style that matched the uniquely warm and inviting personality of Strata Central. Mela Creative incorporated Art-deco streamlining and sleek geometry in the new branding to evoke reminiscent feelings of a by-gone era of personal and attentive service.
Completing the look in print and online
The brand colours of gold and black complete the sleek, elegant and sophisticated branding. The business cards were printed in gold and silver foil on a textured matte black stock for a luxurious yet tactile appeal.
The fully custom-built website was designed in line with the elegant brand identity. Using abundant original imagery of Sydney, stylized layout and seamless functionality the website reflects the boutique, personal service offerings of Strata Central’s founder who is definitely not your average cookie-cutter strata manager.
From day one the team were friendly and full of great ideas. They made sure what they delivered met my needs and reflected me. I talked and they translated my thoughts to a finished product. I receive wonderful feedback about my logo, business cards and website.”
New branding, including:
- Logo design
- Corporate identity – business card, letterhead, proposal, email signature
Website design, including:
- Custom built website
- Update portfolio and blog regularly
Digital strategy, including:
- Develop digital marketing plan
- Design template and manage monthly email newsletters
- Create and manage social media posts
Do you have a product that needs to jump off the shelf?
Do you have a product that needs shelf impact?
Would you like to work with specialist packaging designers who understand strategy, process, retail and shelf impact? We’d love to talk about how we can help and show you relevant examples.