Taylor Made Tea Co. Packaging
Category: Herbal Tea Packaging
Taylor Made Tea Co. is a start-up brand of organic herbal teas created by a local nutritionist and herbalist for general well-being. Inspired by patterns meaningful to the founder, the initial packaging designs lacked the professional finish required for print. Mela Creative was engaged to refine these designs and develop a cohesive, vibrant packaging system that would bring the brand to life.
Challenge: Elevating Start-Up Designs to Professional Standards
As a start-up, the founder initially relied on freelance designers, but the artwork provided was not print-ready and lacked consistency across pouch packs and potential box sets. The challenge was to preserve the founder’s vision while ensuring the packaging was professionally finished, visually appealing, and ready for production.
Solution: Colourful, Professional, and Functional Packaging
Mela Creative updated the underlying patterns with complementary and contrasting colour schemes, making each tea category visually distinct. The logo and packaging layout were refined, and print-ready files were prepared for three pouch sizes. For the box set, we designed a custom flat-pack solution to house ten small taster pouches, reducing production costs by eliminating glueing. The elegant black monochrome box with spot UV detailing allows the vibrant pouch colours to pop, delivering a professional and attractive packaging system for retail and gifting.
Professional, vibrant packaging brings Taylor Made Tea Co.’s herbal blends to life, with a striking box design that draws attention and highlights each pouch to buyers.
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