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Show Technology commissioned Mela Creative to create a show stopping new brand identity complete with new logo, revitalised corporate identity and a bold new look for their advertising and marketing material.
The old branding had become dated and no longer in line with the standing of this very successful entertainment and architectural lighting importer and distributor. In creating the new branding, we have maintained the purple and lime green corporate colours that have been part of the company since its inception in the early 90’s.
Mela Creative has introduced a new circular device within the logo that has been cleverly implemented across all advertising and marketing as a looking glass into the illumination effects achieved with their lighting solutions. This has been coupled with a range of vibrant secondary brand colours and emotive words used collectively to give the branding a dynamic element in line with the energetic pace at which Show Technology operates. This is particularly evident in their fast paced digital marketing – electronic direct marketing (eDMs) and regular “Show Technology Experience” e-newsletters.
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