Lane Grande Smart Lock is a new range of pull handles and deadbolts that integrate with smartphones to give consumers greater choice and flexibility in home security.
Mela Creative worked closely with the marketing and innovation teams at Lane to develop a pack design to both maintain the Lane branding and showcase the new Smart Lock technology to distinguish this range from the regular Lane range.
We designed icons to depict the 4 ways to enter the home – via phone app, ic card, digital touchscreen or simply using your key.
The versatility this technology brings is endless. Our copywriter assisted in articulating a clear message for how the features of the range benefit the consumer, basically to allow everyone in the home to enter how they want to and the peace of mind to be able to operate the lock from anywhere.