What you get with our branding services

Brand strategy
Positioning, brand architecture, tone of voice and visual direction

Visual identity
Logo design, colour palettes, typography and supporting graphics

Brand guidelines
Practical, easy-to-use brand guides to maintain consistency across teams and channels

Branded assets
Business cards, stationery, social media templates, packaging, sales tools and more

Brand refresh or evolution
Modernise your brand while preserving recognition and trust

Rebranding and repositioning
A full overhaul when your business goals, audience or offering has shifted

Our approach to branding, from insight to rollout

Strategic foundation

We start with your business goals and market context — then create a brand that aligns with where you’re headed, not just where you’ve been.

Collaborative process

We work directly with you, from concept to rollout. You’ll talk to your designers, not just a project manager.

Brand systems, not just logos

We design brand identities built to scale — across packaging, print, digital and environments.

 

Built for rollout

From email signatures to signage, we help roll out your new brand seamlessly, on time and within budget.

Branding outcomes that make a difference

We’ve helped businesses:

  • Launch new brands with confidence

  • Refresh outdated visuals to better compete in-market

  • Align brand and packaging for stronger shelf presence

  • Build trust with professional, consistent assets

  • Equip internal teams with the tools to stay on-brand

Your brand is your first impression — we make sure it’s the right one.

Janine T
President / GATSTA

I can’t thank you enough for all of your work and help with the GATSTA logo, website and banner. Everything looks fantastic! I really enjoy working with you all. You are so good at what you do, you are so professional and have high standards. I am grateful for your guidance in an area that I have no knowledge of but have had to navigate.

Michael Scarfo
Managing Director / Scarelli Joinery

Mela Creative has been assisting me in the re-branding of Scarelli Joinery including all stationery, logo and website. Their professionalism, passion and commitment has been beyond our expectations. It has been an absolute pleasure working with Mela Creative’s team and I would highly recommend them to anyone.

Emmanuel Ziino
Managing Director / Show Technology

We have been dealing with Mela for many years and couldn’t be more impressed with their creative ideas, professional approach and timely delivery of what they promise. They have always been pleasant to deal with and I cannot recommend them highly enough.

Reena Van Aalst
Managing Director / Strata Central

From day one the team were friendly and full of great ideas. They made sure what they delivered met my needs and reflected me. I talked and they translated my thoughts to a finished product. I receive wonderful feedback about my logo, business cards and website.

Nidhi Rana
Founder and Director / Nature Talk

We decided to work with Mela Creative as they understood what we wanted and were just as passionate about our new venture as we were. They understood the cycle that start-ups go through, which was essential for us while setting up the business. What we got from them however was much greater than what we signed up for!! A great team, amazing ideas, they did market research for us, understood placement and really honed into the right mix of simplicity with messaging that is clear. We are really appreciative of ‘out of the way’ effort that Emanuel puts into the work, he really owns every part of it and executes till it’s perfect! Super engaged team, really cares for the customer’s needs.

Gus Proietti
Owner / Due Passi

Mela Creative started from scratch with our business, we didn’t even have a name! Mela helped us with our complete branding package, from our name to our logo and everything in-between which ultimately shaped our business. Working with them was easy and fun, there was a lot of communication and ideas were carefully considered, nothing was done without thought for the future and where we wanted our business to go. The branding Mela Creative designed for our business is fresh and clean working for us not only today but well into the future. Thanks again!

Attiva Life Packaging Design Mela Creative
Quentin Singh
Co-founder / Attiva Life

A design house that we refer to as family…. Mela Creative has been with us for almost every step of our journey. From brand name and identity to packaging and website design. It has truly been a pleasure to work with the Mela team. It’s inspiring to be around people who enjoy doing what they do for a living. I highly recommend Mela Creative to anyone looking for a creative team.

Mimmo Lubrano

Sandhurst embarked on a major redesign of branding and logo with Mela Creative. We relied on their team to deliver logo and packaging designs and we were extremely pleased with the attention to detail and their consideration of our packaging constraints. The communication has been excellent and they really understand our business.

Dean Beardmore
Innovation and Insight Manager / ITW Proline

Lane has had a long relationship with Mela Creative. So when we decided it was time to review how we communicate our value proposition to the market we turned to Mela for advice. This led to a complete rebrand starting with the Lane logo and continuing across all facets of communication, packaging etc. The results are amazing and reflect Lane’s position as the leader in designer door furniture.

Russ Smith
GM Sales & Marketing / HS Fresh Food Group

Emanuel and his team know how to ask the questions that lead to a brand with the USP built in, a brand with the power to transcend private labels and still be on the shelf in five years time

Sandra Duarte

I approached them when I started my own business and they immediately understood my brand and the brief. They created a true and authentic representation of my business that would appeal to my target audience.  It has been a great success! This has had a positive impact on my brand awareness across Linkedin and my website www.sandraduarteconsulting.com.au These guys are the real deal and definitely worth talking to about your next creative project – plus their hospitality and the coffee they make is amazing too!

Complete brand rollout support — beyond the basics

A strong brand is just the beginning. Mela Creative helps you roll out your identity across all touchpoints.

Our full-service offering means we can take your brand further with:

  • Packaging design
  • Point of sale and shopper marketing
  • Digital assets, social content and eDMs
  • Print collateral – in-store flyers, sales kits, catalogues
  • Website design and development
  • POS displays, tradeshows and signage

All designed to stay on-brand and deliver results.

Explore our full range of services

Packaging
Branding
Digital & Print
Websites
POS & Signage

Want to make your brand memorable?

Whether you’re launching something new or evolving an existing brand, we’ll help you create the clarity and cohesion your brand needs to stand out and be remembered.