What our packaging design service delivers

Retail-ready packaging for every channel
Supermarkets, pharmacy, hardware, online and boutique stores

Range architecture
Colour‑coding, hierarchy and SKU roadmaps

On‑pack messaging
Call-out claims, icons and regulatory artwork

Visual mock‑ups
Print and digital proofs before production

Print production
Recommendations for print finishes, stock & pack format, print management

Sustainable packaging
Eco-friendly solutions aligned with brand values

Carded packs | Flexible pouches | Rewind film | Labels | Display cartons | Shipper trays | Shipper boxes | Shrink wrapping

 

How we approach packaging design differently

Shelf‑winning design

We align with your brand and marketing goals and analyse the shelf environment to define objectives.

We walk retail aisles—supermarkets, hardware stores, pharmacies—to understand context and test concepts in real time.

You’ll talk directly with your designers. We’ll sit and sketch and work through problems in the room with you.

Retail‑ready execution

We create bold, brand-led ideas informed by category trends and consumer behaviour.

Our team think in dielines, compliance and mock‑ups, so no surprises at print-time.

Physical mock-ups

We can print full-sized proofs on our large format printer during a meeting for easy sign-off.

We will mock-up physical samples for your decision makers and sales teams to feel in their hands which helps speed up the approval process.

 

Future‑proof systems

Your assets are stored in our indexed system — making updates or extensions effortless.

We can call up the artwork for any SKU instantly, months or years after final design. You won’t believe how often that’s a lifesaver for a product manager under pressure.

Packaging design results that matter

We design packaging with a clear goal: to sell more products, more confidently.

Clients tell us their redesigned packs have:

  • Boosted standout in crowded retail environments
  • Helped secure new retailer listings
  • Made on-pack messaging clearer and more persuasive
  • Streamlined internal approval and artwork rollout
  • Reinforced brand consistency across expanding product ranges

It’s not just about how a pack looks — it’s about what it achieves.

Andrew Partington
Lead Product Engineer / Rapid Response Revival

It’s been a pleasure working with Mela Creative. They were very easy to communicate with and gave very fast turn arounds with concepts and prototypes. The end result was a beautiful, simple, and strong packaging. I was especially impressed with how they recommended innovative approaches beyond our initial brief. Highly recommend them for innovative packaging design.

Varun Ashok
Director / MVR

Great people! They keep their promises, very prompt and understanding team. Absolutely loved working with them. Thank you for all your hard work on our project :)

Mela-Creative-GT-Smoke-Alarms-Packaging-Design-GT240-01
Brad Hay

Emanuel and his team were amazing to work with. We are so happy and proud of the end result. Thank you team – awesome result

Nidhi Rana
Founder and Director / Nature Talk

We decided to work with Mela Creative as they understood what we wanted and were just as passionate about our new venture as we were. They understood the cycle that start-ups go through, which was essential for us while setting up the business. What we got from them however was much greater than what we signed up for!! A great team, amazing ideas, they did market research for us, understood placement and really honed into the right mix of simplicity with messaging that is clear. We are really appreciative of ‘out of the way’ effort that Emanuel puts into the work, he really owns every part of it and executes till it’s perfect! Super engaged team, really cares for the customer’s needs.

Jennifer Krenich
Marketing Director / ITW Proline

ITW Proline has worked with Mela for more than 20 years on many projects from packaging to branding and print creative. As packaging experts, Mela have been instrumental in helping us develop innovative concepts that really set our brands apart in the market. Mela provide us with fresh, out of the box thinking and go above and beyond with their flexibility and responsiveness. I consider Mela to be an extension of our marketing team that really makes a difference to our business.

Attiva Life Packaging Design Mela Creative
Quentin Singh
Co-founder / Attiva Life

A design house that we refer to as family…. Mela Creative has been with us for almost every step of our journey. From brand name and identity to packaging and website design. It has truly been a pleasure to work with the Mela team. It’s inspiring to be around people who enjoy doing what they do for a living. I highly recommend Mela Creative to anyone looking for a creative team.

Mark Camilleri
Marketing Manager, Buildex / ITW Proline

Mela could deliver only what we asked for every time, but they’re genuine to the best outcome, so they always do extra work to take the brief further. That really shines through.

Mimmo Lubrano

Sandhurst embarked on a major redesign of branding and logo with Mela Creative. We relied on their team to deliver logo and packaging designs and we were extremely pleased with the attention to detail and their consideration of our packaging constraints. The communication has been excellent and they really understand our business.

Dean Beardmore
Innovation and Insight Manager / ITW Proline

Lane has had a long relationship with Mela Creative. So when we decided it was time to review how we communicate our value proposition to the market we turned to Mela for advice. This led to a complete rebrand starting with the Lane logo and continuing across all facets of communication, packaging etc. The results are amazing and reflect Lane’s position as the leader in designer door furniture.

Russ Smith
GM Sales & Marketing / HS Fresh Food Group

Emanuel and his team know how to ask the questions that lead to a brand with the USP built in, a brand with the power to transcend private labels and still be on the shelf in five years time

James Zambon

Mela Creative and its team did a wonderful job in bringing my packaged products to life. From start to finish it was a great experience and I am quite pleased with the end result. The team at Mela were intuitive and really helped in suggesting ideas and what was best for the overall design and brand. I am now receiving many compliments on how striking and visually appealing the product and design looks. I look forward to working with Mela again in the future.

More than just packaging design

Packaging is just one part of the brand experience. At Mela Creative, we help marketers roll out cohesive campaigns across every touchpoint — from product launch to shelf to screen.

Our full-service offering means we can take your brand further with:

  • Brand identity and positioning
  • Point of sale and shopper marketing
  • Digital assets, social content and eDMs
  • Print collateral – in-store flyers, sales kits, catalogues
  • Website design and development
  • POS displays, tradeshows and signage

All designed to stay on-brand, on time and deliver results.

Explore our full range of services

Packaging
Branding
Digital & Print
Websites
POS & Signage

Are you ready to create packaging that sells?

All your hard work comes down to that decisive moment: the customer standing in front of the shelf or sitting in front of the screen. At that moment, only one thing matters…

Do they pick your product or not?

If you would like 30+ years of packaging design expertise, call or email us. We’d love to hear about your product, show you relevant examples and talk about how we can give your product shelf impact.