The Hero brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to rise to the challenge of making the world better? If this is your dominant characteristic, then your brand aligns with the hero brand personality.
Characteristics of The Hero brand personality
The hero is driven by leaving a legacy through mastery. The personality traits that this brand type displays include being:
- bold
- brave
- candid
- empowered
- motivational
- honest
This brand is motivated to prove its worth through courage and determination. Hence, inspiring others to also believe in themselves to reach their goals. Marketing and imagery is bold and strong in order to convey strength and performance. Typical hero brands include tradespeople, sporting equipment and sportswear brands such as Nike.
However, other commercial brands can also be heroes. Here are some examples of well-known hero brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
