The Outlaw brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to change the world for the better? If this is your dominant characteristic, then your brand aligns with the outlaw brand personality.
Characteristics of The Outlaw brand personality
The Outlaw is driven by leaving a legacy through liberation. The personality traits that this brand type displays include being:
- combative
- demanding
- disruptive
- liberated
- rebellious
- unconventional
This brand is the rebel. Hence, focus on shaking things up in order to help people take a risk and think differently. Marketing and imagery uses bold, gritty and filled with attitude in order to challenge the norm. Typical outlaw brands include body art, tool and motorcycles such as Harley-Davidson.
However, other commercial brands can also be outlaws. Here are some examples of well-known outlaw brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
