The Everyman brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to be dependable and trustworthy? If this is your dominant characteristic, then your brand aligns with the everyman brand personality.
Characteristics of The Everyman brand personality
The everyman is driven by pursuing connection through belonging. The personality traits that this brand type displays include being:
- connected
- friendly
- humble
- realistic
- reliable
- traditional
This brand is down to earth and relatable. Hence, making others feel like they belong. Marketing and imagery is practical and useful that also contains wholesome themes. Typical everyman brands include economical and practical retailers such as Ikea.
However, other commercial brands can also be the everyman. Here are some examples of well-known everyman brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
