The Ruler brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to reward life’s success? If this is your dominant characteristic, then your brand aligns with the ruler brand personality.
Characteristics of The Ruler brand personality
The Ruler is driven by providing structure through control. The personality traits that this brand type displays include being:
- articulate
- commanding
- confident
- efficient
- organised
- refined
This brand takes the lead, is powerful and has authority. Hence, making people feel important and empowered. Imagery that is formal and classic helps to achieve this. Typical ruler brands include finance, security and tech companies such as Microsoft.
However, other commercial brands can also be rulers. Here are some examples of well-known ruler brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
