The Lover brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to have connected relationships? If this is your dominant characteristic, then your brand aligns with the lover brand personality.
Characteristics of The Lover brand personality
The lover is driven by pursuing connection through intimacy. The personality traits that this brand type displays include being:
- committed
- desirable
- empathetic
- intimate
- passionate
- sensual
This brand needs to be desired. Hence, inspiring others to feel special, attractive or accepted. Marketing and imagery is sensual with strong visual appeal that centres around pleasuring the senses and indulgence. Typical lover brands include intimate apparel and sports car brands such as Ferrari.
However, other commercial brands can also be lovers. Here are some examples of well-known lover brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
