The Magician brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to make dreams come true? If this is your dominant characteristic, then your brand aligns with the outlaw brand personality.
Characteristics of The Magician brand personality
The Magician is driven by leaving a legacy through power. The personality traits that this brand type displays include being:
- a beliver
- inspirational
- mystical
- reassuring
- spiritual
- visionary
This brand has vision and lives by it. Hence, focus on building what dreamers imagine to take people on a mystical journey. Marketing uses story-telling and vivid imagery in order to create a sense of amazement. Typical magician brands include innovation and entertainment companies such as Disney.
However, other commercial brands can also be magicians. Here are some examples of well-known magician brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
