The Jester brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to bring love and joy? If this is your dominant characteristic, then your brand aligns with the jester brand personality.
Characteristics of The Jester brand personality
The jester is driven by pursuing connection through pleasure. The personality traits that this brand type displays include being:
- entertaining
- mischievous
- optimistic
- playful
- spontaneous
- witty
This brand is playful and funny. Hence, inspiring others to enjoy life and have fun doing it. Marketing and imagery is unconventional, colourful, sometimes silly and humorous. Typical jester brands include entertainment and confectionary brands such as M&M’s.
However, other commercial brands can also be jesters. Here are some examples of well-known jester brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
