The Sage brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to find the truth? If this is your dominant characteristic, then your brand aligns with the sage brand personality.
Characteristics of The Sage brand personality
The Sage is driven by exploring spirituality through understanding. The personality traits that this brand type displays include being:
- assured
- expert
- guiding
- knowledgeable
- understanding
- wise
This brand is considered the expert. Hence, focus on education and providing information in order to help enlighten people. Marketing and imagery is refined and ordered so as to evoke dedication and seriousness. Typical sage brands include educational institutions, research companies and news providers such as the ABC.
However, other commercial brands can also be sage. Here are some examples of well-known sage brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
