The Innocent brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to live in gratitude, peace and harmony? If this is your dominant characteristic, then your brand aligns with the innocent brand personality.
Characteristics of The Innocent brand personality
The Innocent is driven by exploring spirituality through safety. The personality traits that this brand type displays include being:
- honest
- humble
- optimistic
- trusting
- virtuous
- wholesome
This brand is pure and simple with the desire to bring happiness to others. Hence, bringing harmony and positivity to the market. Marketing and imagery is soft and muted in order to evoke safety and comfort. Typical creator brands include non-profits, churches and companies that sell natural goods such as Dove.
However, other commercial brands can also be innocents. Here are some examples of well-known innocent brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
