The Caregiver brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to help and support others? If this is your dominant characteristic, then your brand aligns with the caregiver brand personality.
Characteristics of The Caregiver brand personality
The Caregiver brand personality is driven by providing structure through service. The personality traits that this brand type displays include being:
- caring
- compassionate
- generous
- nurturing
- reassuring
- warm
This brand takes care of others so is supportive and selfless. Marketing includes pointing out the world’s problems and then adding an element of giving. Imagery will typically include family or have a community focus. Typical caregiver brands include health providers and humanitarian organisations such as Unicef.
However, commercial brands can also take on caregiver traits. Here are some examples of well-known caregiver brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
