The Creator brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to turn ideas into reality? If this is your dominant characteristic, then your brand aligns with the ruler brand personality.
Characteristics of The Creator brand personality
The Creator is driven by providing structure through innovation. The personality traits that this brand type displays include being:
- daring
- a dreamer
- imaginative
- inspirational
- provocative
- quirky
This brand will brainstorm and use creative thinking to be different and solve problems. Hence, bringing something new that didn’t exist before. All marketing and imagery is artistic and aesthetic in order to portray creativity. Typical creator brands include design, marketing and software companies such as Adobe.
However, other commercial brands can also be creators. Here are some examples of well-known creator brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
