The Explorer brand personality is one of 12 different brand personalities that we use in branding. A brand personality is simply a set of human characteristics that you can use to describe your brand. Align your brand personality to one of the 12 Personality Archetypes defined by Carl Jung. Each has a very strong set of characteristics that people can easily recognise so they can connect emotionally with your brand. Using these archetypes to define your brand is powerful because it leverages the science behind human emotional connections.
Is your company’s mission driven by the desire to discover the road less travelled? If this is your dominant characteristic, then your brand aligns with the explorer brand personality.
Characteristics of The Explorer brand personality
The Explorer is driven by exploring spirituality through freedom. The personality traits that this brand type displays include being:
- daring
- exciting
- fearless
- free-spirited
- pioneering
- risk-taker
This brand is considered the trail-blazer. Hence, focus on the freedom to explore and discover in order to help people enjoy an exciting and fulfilling life. Marketing and imagery uses nature as a way to explore the unknown so as to evoke curiosity to try something new. Typical explorer brands include extreme sports, adventure providers and SUVs such as Jeep.
However, other commercial brands can also be explores. Here are some examples of well-known explorer brands:
Where does your brand fit in?
Check out all of the 12 brand personalities.
See what archetype your brand best resonates with and then visually represent this with your branding.
