About Us
Branding and packaging designs that stand out
If you shop in Coles, Woolworths or Bunnings, you’ve seen our designs. Chances are you’ve carried some of our work home.
We’re a branding agency that has designed identities for businesses as different as hardware suppliers, law firms, strata managers, theatrical lighting suppliers, restaurants and food producers.
Since 1992, we’ve honed our design skills in the highest stakes design category — packaging design. Packaging design is high stakes because customers vote on your design every day a retailer stocks your product.
Maximum shelf impact leads to maximum sales. And, most of the time, that appeal has to be projected from no more than the space you have on a single can, jar, bottle, box or blister pack.
Our creative energy powers brands that get chosen
Taking a brand or a packaging design from first conversation through concepts to the final, polished presentation takes experience and design talent. But there’s more to it than that — there’s a third ingredient…
The third ingredient is intangible; it’s the creative energy that only a passionate team can infuse into visual identity. That intangible energy is what will draw customers to your brand. And when your designers bring that energy to every project, the process of creation is a pleasure for everyone involved.
Our passion is generated by the privilege of giving identities to businesses and products that deserve to be chosen.
Services
Packaging
Visual Identity
Advertisements
Point of sale
Digital assets
Naming
Logo
Marketing material
Print assets
Websites
Emanuel Mazzucco
Emanuel Mazzucco leads Mela Creative’s team of branding and packaging designers. Emanuel has designed for brands like Coca-Cola and Rexona. He earned his way there — starting in an agency as a darkroom assistant then, later, running the production nightshift.
As a result of working in every part of the process, Emanuel’s designs don’t just catch the eye on the screen, they work in the real world. That’s because they’re grounded in the fundamentals — a designer’s attention to detail and a technician’s mastery of print and materials.
Clients come to Emanuel for designs that push the creative edges to create whitespace between our clients and the competition. They trust Emanuel’s track record of creating brands, identities and packaging that are creatively advanced and sell products — because Emanuel designs for the shelf, not just for the boardroom.
Today, Emanuel leads a small team of Australian designers who all share the same passion for the clients, the possibilities, the detail and every aspect of the process.
As a client, you get the benefit of decades of experience and the creative energy of a team of packaging specialists sparking off each other, and off you and your team.
The team
Emanuel Mazzucco
Director
Rosanna Mazzucco
Director
Belle Makarasen
Design Lead
Izabella Liso
Junior Graphic Designer
Do you need to express your brand in more than words?
At Mela Creative, we design brands and packaging that create decisive moments of communication between our clients and their customers. If you need to convey the essence of your business or your product in a design, let’s talk about how we can help you to capture your differentiating features and your strengths.
