Branding and packaging design specialists 

We are a creative agency with 30+ years of experience in helping marketers and product managers bring their brand to life through branding and packaging. This is usually the starting point of our client relationships, but not always. We have worked with businesses as different as hardware suppliers, law firms, strata managers, theatrical lighting suppliers, restaurants and food producers. So whether you are launching new products, refreshing a dated brand identity or need a new website, Mela Creative has the experience to drive your brand forward.

A creative partner who takes the time to understand your business, Mela Creative ensures your brand is:

  • Instantly recognisable and memorable across all channels
  • Consistent, clear and compelling at every customer touchpoint
  • Delivered with expert guidance, meeting deadlines and budgets
Andrew Partington
Lead Product Engineer / Rapid Response Revival

It’s been a pleasure working with Mela Creative. They were very easy to communicate with and gave very fast turn arounds with concepts and prototypes. The end result was a beautiful, simple, and strong packaging. I was especially impressed with how they recommended innovative approaches beyond our initial brief. Highly recommend them for innovative packaging design.

Varun Ashok
Director / MVR

Great people! They keep their promises, very prompt and understanding team. Absolutely loved working with them. Thank you for all your hard work on our project :)

Mela-Creative-GT-Smoke-Alarms-Packaging-Design-GT240-01
Brad Hay

Emanuel and his team were amazing to work with. We are so happy and proud of the end result. Thank you team – awesome result

Janine T
President / GATSTA

I can’t thank you enough for all of your work and help with the GATSTA logo, website and banner. Everything looks fantastic! I really enjoy working with you all. You are so good at what you do, you are so professional and have high standards. I am grateful for your guidance in an area that I have no knowledge of but have had to navigate.

Michael Scarfo
Managing Director / Scarelli Joinery

Mela Creative has been assisting me in the re-branding of Scarelli Joinery including all stationery, logo and website. Their professionalism, passion and commitment has been beyond our expectations. It has been an absolute pleasure working with Mela Creative’s team and I would highly recommend them to anyone.

Emmanuel Ziino
Managing Director / Show Technology

We have been dealing with Mela for many years and couldn’t be more impressed with their creative ideas, professional approach and timely delivery of what they promise. They have always been pleasant to deal with and I cannot recommend them highly enough.

Reena Van Aalst
Managing Director / Strata Central

From day one the team were friendly and full of great ideas. They made sure what they delivered met my needs and reflected me. I talked and they translated my thoughts to a finished product. I receive wonderful feedback about my logo, business cards and website.

Nidhi Rana
Founder and Director / Nature Talk

We decided to work with Mela Creative as they understood what we wanted and were just as passionate about our new venture as we were. They understood the cycle that start-ups go through, which was essential for us while setting up the business. What we got from them however was much greater than what we signed up for!! A great team, amazing ideas, they did market research for us, understood placement and really honed into the right mix of simplicity with messaging that is clear. We are really appreciative of ‘out of the way’ effort that Emanuel puts into the work, he really owns every part of it and executes till it’s perfect! Super engaged team, really cares for the customer’s needs.

Gus Proietti
Owner / Due Passi

Mela Creative started from scratch with our business, we didn’t even have a name! Mela helped us with our complete branding package, from our name to our logo and everything in-between which ultimately shaped our business. Working with them was easy and fun, there was a lot of communication and ideas were carefully considered, nothing was done without thought for the future and where we wanted our business to go. The branding Mela Creative designed for our business is fresh and clean working for us not only today but well into the future. Thanks again!

Jennifer Krenich
Marketing Director / ITW Proline

ITW Proline has worked with Mela for more than 20 years on many projects from packaging to branding and print creative. As packaging experts, Mela have been instrumental in helping us develop innovative concepts that really set our brands apart in the market. Mela provide us with fresh, out of the box thinking and go above and beyond with their flexibility and responsiveness. I consider Mela to be an extension of our marketing team that really makes a difference to our business.

Penny Pachos
Information Services Co-ordinator / St Patrick’s College, Strathfield

Emanuel and his team at Mela Creative have been wonderful to work with. They are the whole package for us, from a creative perspective right through to the printing and delivery component. The final product for us, has been a high quality yearbook, that has received accolades from our wider school community. I would recommend Mela Creative to any school interested in creating yearbook that leaves its mark.

Attiva Life Packaging Design Mela Creative
Quentin Singh
Co-founder / Attiva Life

A design house that we refer to as family…. Mela Creative has been with us for almost every step of our journey. From brand name and identity to packaging and website design. It has truly been a pleasure to work with the Mela team. It’s inspiring to be around people who enjoy doing what they do for a living. I highly recommend Mela Creative to anyone looking for a creative team.

Mark Camilleri
Marketing Manager, Buildex / ITW Proline

Mela could deliver only what we asked for every time, but they’re genuine to the best outcome, so they always do extra work to take the brief further. That really shines through.

Mimmo Lubrano

Sandhurst embarked on a major redesign of branding and logo with Mela Creative. We relied on their team to deliver logo and packaging designs and we were extremely pleased with the attention to detail and their consideration of our packaging constraints. The communication has been excellent and they really understand our business.

Dean Beardmore
Innovation and Insight Manager / ITW Proline

Lane has had a long relationship with Mela Creative. So when we decided it was time to review how we communicate our value proposition to the market we turned to Mela for advice. This led to a complete rebrand starting with the Lane logo and continuing across all facets of communication, packaging etc. The results are amazing and reflect Lane’s position as the leader in designer door furniture.

Russ Smith
GM Sales & Marketing / HS Fresh Food Group

Emanuel and his team know how to ask the questions that lead to a brand with the USP built in, a brand with the power to transcend private labels and still be on the shelf in five years time

The team at Mela Creative took our identity and brought it to life! They’ve created a complete and captivating brand across web design, social media, stationery, attire and signage – and have given us the market presence that until now has been lacking. Their expertise is apparent from the get-go and our uptake in enquiries and peer contact is testament to their fantastic work.

Sandra Duarte

I approached them when I started my own business and they immediately understood my brand and the brief. They created a true and authentic representation of my business that would appeal to my target audience.  It has been a great success! This has had a positive impact on my brand awareness across Linkedin and my website www.sandraduarteconsulting.com.au These guys are the real deal and definitely worth talking to about your next creative project – plus their hospitality and the coffee they make is amazing too!

James Zambon

Mela Creative and its team did a wonderful job in bringing my packaged products to life. From start to finish it was a great experience and I am quite pleased with the end result. The team at Mela were intuitive and really helped in suggesting ideas and what was best for the overall design and brand. I am now receiving many compliments on how striking and visually appealing the product and design looks. I look forward to working with Mela again in the future.

Your creative journey with us

We believe design should do more than look good — it should work. That’s why we start every project by understanding your objectives, audience, and practical constraints. We combine sharp creative with clear communication and smart processes to keep things moving — fast, on-brief and without the back and forth.

We follow our tried and tested creative process to deliver results, each and every time:

  1. Strategy: We get to know your brand, market and goals to define a smart creative direction.
  2. Concepts: We develop bold ideas that help your brand stand out and connect with your audience.
  3. Design: We craft packaging, branding and digital designs that are both eye-catching and technically precise.
  4. Rollout: We manage production and rollout to ensure your creative looks perfect across every channel — from shelf to screen.

Explore our range of services

Packaging
Branding
Digital & Print
Websites
POS & Signage

Emanuel Mazzucco

Emanuel Mazzucco leads Mela Creative’s team of branding and packaging designers. Beginning his career as a darkroom assistant and later running the production nightshift in a busy agency, Emanuel gained hands-on experience across every stage of the design process. This gives him a unique perspective — creating designs that work just as well in the real world as they do on screen.

With experience designing for major brands like Coca-Cola and Rexona, Emanuel combines a designer’s eye for detail with a technician’s mastery of print and materials. He founded Mela Creative in 1992 to focus on what he loved most – packaging design. Clients trust him to push creative boundaries while ensuring their packaging and branding deliver in competitive markets.

Today, Emanuel leads a passionate team of Australian designers who share his commitment to detail, innovation and results. Together, they bring decades of experience and creative energy to every project across packaging, branding, digital, print and POS to drive brands forward.

Your creative team

Emanuel Mazzucco
Director
Rosanna Mazzucco
Director
Belle Makarasen
Design Lead
Izabella Liso
Junior Graphic Designer

Ready to bring your brand’s story to life with creative that delivers?

Get in touch with Mela Creative today and let’s start driving your brand forward.