Branding and packaging design specialists
We are a creative agency with 30+ years of experience in helping marketers and product managers bring their brand to life through branding and packaging. This is usually the starting point of our client relationships, but not always. We have worked with businesses as different as hardware suppliers, law firms, strata managers, theatrical lighting suppliers, restaurants and food producers. So whether you are launching new products, refreshing a dated brand identity or need a new website, Mela Creative has the experience to drive your brand forward.
A creative partner who takes the time to understand your business, Mela Creative ensures your brand is:
- Instantly recognisable and memorable across all channels
- Consistent, clear and compelling at every customer touchpoint
- Delivered with expert guidance, meeting deadlines and budgets

Your creative journey with us
We believe design should do more than look good — it should work. That’s why we start every project by understanding your objectives, audience, and practical constraints. We combine sharp creative with clear communication and smart processes to keep things moving — fast, on-brief and without the back and forth.
We follow our tried and tested creative process to deliver results, each and every time:
- Strategy: We get to know your brand, market and goals to define a smart creative direction.
- Concepts: We develop bold ideas that help your brand stand out and connect with your audience.
- Design: We craft packaging, branding and digital designs that are both eye-catching and technically precise.
- Rollout: We manage production and rollout to ensure your creative looks perfect across every channel — from shelf to screen.
Emanuel Mazzucco
Emanuel Mazzucco leads Mela Creative’s team of branding and packaging designers. Beginning his career as a darkroom assistant and later running the production nightshift in a busy agency, Emanuel gained hands-on experience across every stage of the design process. This gives him a unique perspective — creating designs that work just as well in the real world as they do on screen.
With experience designing for major brands like Coca-Cola and Rexona, Emanuel combines a designer’s eye for detail with a technician’s mastery of print and materials. He founded Mela Creative in 1992 to focus on what he loved most – packaging design. Clients trust him to push creative boundaries while ensuring their packaging and branding deliver in competitive markets.
Today, Emanuel leads a passionate team of Australian designers who share his commitment to detail, innovation and results. Together, they bring decades of experience and creative energy to every project across packaging, branding, digital, print and POS to drive brands forward.

Your creative team


Emanuel Mazzucco
Director


Rosanna Mazzucco
Director


Belle Makarasen
Design Lead


Izabella Liso
Junior Graphic Designer
Ready to bring your brand’s story to life with creative that delivers?
Get in touch with Mela Creative today and let’s start driving your brand forward.