Packaging design portfolio - Mela Creative

Sustainable Packaging Design for Rhino-Rack

Challenge: Balancing sustainability with brand identity

Solution: An eco-conscious look and feel while ensuring the packaging remained functional, informative, and instantly recognisable to customers. >>

Hermetica Alcoholic Beverage Packaging

Challenge: Branding with meaning

Solution: Timeless packaging design designed to appeal to a wider target audience with a clean and modern look and feel. >>

Retail Packaging and New Branding for Sandhurst

Challenge: Packaging to maximise return on advertising

Solution: The branding was simplified to bring together all the products with a distinctive brand presence. >>

Papa Macros Ready-Made Meals Packaging

Challenge: To differentiate the different types of ready-made meals

Solution: A colour-code for the range with an over-printable 100% recyclable label to reduce print cost. >>

CellAed Medical Equipment Packaging

Challenge: A robust packaging format for shipping.

Solution: Innovative and sustainable box and insert design and print. >>

Castrol BP Motor Oil Packaging

Challenge: Extend range of motor oils to be attention-grabbing

Solution: Packaging that achieves recognition of the existing brand without a “me too” look for the numerous variants. >>

Zenith Hardware Branding and Packaging

Challenge: Maintain category leader position in hardware sector.

Solution: Packaging for an expanding range of product that makes product selection a breeze. >>

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Attiva Life Protein Powder Pouches

Challenge: To create an e-commerce brand that sells a lifestyle.

Solution: A “minimalist meets natural” look that would appeal to our broad target market – not too aggressive, not too soft. >>

Celerette Fresh Food Branding and Packaging

Challenge: Creating packaging for fresh food that appeals to the target market for this “mini” celery.

Solution: A simple yet efficient packaging format that is resistant to water and dirt, quick and easy to attach directly to the fresh produce on the farm. >>

Bringing Sub-Brands Back to Lane

Challenge: New brand must be fresh but retain brand heritage.

Solution: A full rebrand with new packaging and brand identity. We challenged the original brief we were given because we knew that the brand needed more stand-out on shelf. Our designs made all the difference. >>

GT Smoke Alarms Retail Packaging

Challenge: Highlighting innovation on pack.

Solution: Practical packaging to present innovative product in the best light, enhancing both its shelf presence and consumer appeal. >>

Zenith Bolts Packaging Overhaul

Challenge: Category make-over to improve ease of product selection and provide a simplified user experience across the range.

Solution: Colour-coded packaging with visual cues to help DIY consumer identify products within vast range of 300 products. >>

MVR Mobile Phone Accessories Launch

Challenge: Create a brand presence in mobile phone retail stores.

Solution: An adaptable design across 10 categories with a strong colour-code system to enable navigation across range. >>

Buildex Fastener Packaging Redesign

Challenge: Rebrand over 350SKUs with minimum space and maximum impact.

Solution: A packaging design layout that works across the entire range – from small packs of “countersunk” screws through to large tubs of metal teks. >>

Dairy Product Range Packaging for Maxigenes

Challenge: Appealing to both local and Asian markets.

Solution: A new look for the dairy product range that could be expanded to other products including Maxigenes Chewable Milk with Blueberry. >>

The Health Nutt Protein Balls Packaging

Challenge: Create new individual product packaging that reflect the fun-loving, cheeky personality of the brand.

Solution: Striking and attention-grabbing flow packs with branded self-shipper boxes. >>

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Start-Up Skincare Brand Nature Talk Packaging

Challenge: Create branding and packaging labels to complement the highly reflective jar, bottle and syringe packs.

Solution: A bespoke geometric “N” icon with choice of metallic stock set off the new brand. >>

Blue Rapta Gloves Repackaging

Challenge: To uplift the current plastic bag glove packaging because it wasn’t selling like the previously rebranded PPE products.

Solution: Updated glove range design that boosted sales, made in-store merchandising easier and reduced stock wastage. >>

Taylor Made Tea Co Herbal Tea Pouch Packaging

Challenge: To make newly designed packs print-ready and to give them more shelf-appeal.

Solution: We tweaked the existing logo, refined the packaging layout and prepared print-ready files for the pouches in three sizes. >>

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Are you ready to give your product wings?

If you would like 30 years of branding and packaging design expertise focussed on making sure your product gets chosen, reach out to us right now. We’d love to hear about your product, show you relevant examples and talk about how we can help your product fly off the shelf.