Mela Creative worked with Precise Air, a heating, ventilation and air conditioning (HVAC) specialist that required a new look for their brand to reflect their fresh thinking approach. This young vibrant company wanted their corporate identity to communicate their experience and innovation in HVAC installation and maintenance. A new logo, complementing stationery, striking corporate brochure and eye-catching marketing collateral were designed by Mela Creative to give Precise Air the edge that their brand needed to differentiate themselves from their competitors.
The use of colour, open space imagery and personalised photography were used to visually communicate the company’s fresh approach. Mela Creative also designed corporate apparel and uniforms as well as fleet vehicle signage to maintain a consistent brand presence for Precise Air.